Homag, one of the key players in the global woodworking machinery industry, operates in more than 100 countries with approximately 7,000 employees. Homag, which holds an estimated market share of over 30% globally, has been operating in Türkiye on a permanent basis since 2020. Yavuz Yılmaz, the General Manager of Homag Türkiye and Middle East, with whom we met to discuss Homag’s investments in Türkiye, made very important assessments specific to the country and the industry. Emphasizing Türkiye’s geographical location and regional trade potential, Yılmaz stated, “Türkiye is strategically positioned for both the European and Middle Eastern markets. Türkiye’s proximity to different geographical regions such as the European Union, the Middle East, and Asia makes the country an ideal location for international trade. This position allows Homag to gain a competitive advantage in regional markets while conducting its operations in Türkiye.”
Yavuz Yılmaz, the General Manager of Homag Türkiye and Middle East, with whom we discussed the current potential of the Turkish woodworking machinery industry, the reasons for Homag’s investment in Türkiye, and the contributions of the WoodTech Fair to the industry, emphasized the importance of Türkiye’s strategic location. Yılmaz made the following assessments on the subject: “Türkiye’s geographical location and regional trade potential align with Homag’s strategic growth objectives in the region and strengthen the company’s leading position in regional markets. Therefore, Türkiye’s geographical location and regional trade potential are of great importance to Homag.”
- The Turkish woodworking machinery industry has made significant progress in production over the past 10 years. How do you evaluate this process? What needs to be done to sustain the success in production?
The Turkish woodworking machinery industry has shown tremendous development over the past 10 years. As the sector’s production capacity and quality continue to improve, we see that companies in the industry are also establishing a strong presence on the international stage. While evaluating this process, I can confidently say that the investments made by companies in the sector and their continuous efforts to adapt to technology have played a significant role. However, to sustain this success, companies in the sector need to continually prioritize R&D activities and closely follow technological developments. Additionally, it is also crucial for companies in the sector to produce in compliance with international standards and always prioritize quality. Moreover, it is of great importance for companies in the sector to play a more active role in exports and establish a greater presence in international markets. As the Turkish woodworking machinery industry, we must continually renew and develop ourselves to maintain and further advance our success in the future. By closely following technological developments, we should increase our production capacity and play a more effective role in the international market. This way, we can ensure that our industry continues to progress successfully in the future.
“The market size and increase in demand are among the factors influencing Homag’s investment decision”
- How did Homag make the decision to invest in Türkiye? As Homag, what points were considered while making this decision?
When deciding to invest in Türkiye, Homag considered several factors. Among these factors are Türkiye’s strategic location, its growing economy, the growth potential in the furniture and woodworking industry, market size, and increasing demand.
- Which markets do you serve from Türkiye?
Homag operates in markets across Türkiye and the Middle East, including countries such as Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Jordan, Lebanon, Egypt, and Bahrain. Homag provides woodworking machinery and industrial production lines in these markets. The demand for Homag’s products and services is driven by the furniture, wood, and construction sectors in these countries.
“As Homag, we view the WoodTech Fair as a critical event for our industry”
- As Homag, could we get your views on the WoodTech Fair, the largest meeting point for the Turkish woodworking machinery industry in Eurasia?
The WoodTech Fair is a major meeting point for the Turkish woodworking machinery industry in Eurasia. This fair serves as an important platform where the latest technological developments and innovations in our sector are showcased, international participants come together, and business connections are established. As Homag, we view the WoodTech Fair as a critical event for our industry. This fair allows us to follow the latest trends and innovations in the sector, interact directly with our customers, and discover new business opportunities. Additionally, through our participation, we have the opportunity to present our latest technologies and solutions to our customers. The WoodTech Fair also allows us to meet with other stakeholders in the sector, providing insight into the overall direction of the industry and helping us understand future trends. This event contributes to the growth of our sector and facilitates the development of collaborations within the industry. For all these reasons, we at Homag attach great importance to the WoodTech Fair and actively participate in it. We see this event as a significant opportunity to monitor developments in our sector, establish new business connections, and introduce Homag’s innovative solutions to our customers. The WoodTech Fair is an important event contributing to the development of the Turkish woodworking machinery industry, and for Homag, being part of this fair is a great source of pride.
“Türkiye’s regional trade potential aligns with Homag’s strategic growth objectives in the region”
- How does Türkiye’s geographical location and regional trade potential play a role for you?
Türkiye’s geographical location and regional trade potential are of great importance to Homag. Türkiye is strategically positioned for both the European and Middle Eastern markets. Türkiye’s proximity to different geographical regions such as the European Union, the Middle East, and Asia makes the country an ideal location for international trade. This position allows Homag to gain a competitive advantage in regional markets while conducting its operations in Türkiye. Additionally, Türkiye’s unique position in accessing dynamic and rapidly growing markets such as the Middle East and North Africa enhances Homag’s regional trade potential. Homag uses its presence in Türkiye as a gateway to these markets, enabling it to respond quickly and effectively to demands in those regions. Türkiye’s geographical location and regional trade potential align with Homag’s strategic growth objectives in the region and strengthen the company’s leading position in regional markets. Therefore, Türkiye’s geographical location and regional trade potential are of great importance to Homag.
