We talked about the All4Wood Fair, which started to be organized last year by Tüyap, Türkiye’s most important fair organization company, with Fatih Özmert – Vice General Manager of Tüyap Overseas and International Trade Fair (ITF). Özmert said the following about the All4Wood Warsaw Fair, which will be held in Poland on May 14, 2024, with the participation of all Turkish companies: “All4Wood Warsaw will offer opportunities for cooperation and business connections for industry professionals in Poland. This occasion to meet with innovative product and service providers will pave the way for new business partnerships and an increase in trade volume.”
Underlining that the All4Wood Fair offers the opportunity to determine industry trends, examine the latest technology machinery and discover the newest products in the industry, Fatih Özmert – Vice General Manager of Tüyap Overseas and International Trade Fair: “All4Wood Fair offers all products and services in fields such as wood processing, furniture sub-industry and mattress sub-industry.” It provides a platform where they can find services under one roof.”
Last year, All4Wood Fair was held in Serbia for the first-time, and this year it is Warsaw. What motivated you to organize this fair?
Our more than 36 years of experience and strong stance in the sector has enabled us to expand into new markets and become effective at a global level. For this reason, the All4Wood Fair, which we will hold in Warsaw in 2024 after our successful organization in Serbia, reflects our vision of bringing together the leading players of the industry and innovative solutions. Warsaw is a center that stands out with its economic dynamism as well as its geostrategic advantages. As a city that has become the political and commercial focal point of Poland, it contains important opportunities for our wood processing machinery, forest products, mattress sub-industry and furniture sub-industry sectors. I can say that, together with these advantages, the success we have achieved in Serbia and our desire to grow are the underlying reasons for choosing Warsaw. We hosted 126 participants and 5 thousand 124 visitors from 31 countries at the fair we organized in Serbia in 2023. This fair showed that we provided our exhibitors and visitors with an experience beyond their expectations, providing 85 percent customer satisfaction. Moreover, 92 percent of the participants stated that they were considering attending the next All4Wood Fair. This is a concrete indicator of our success in the sector. As a result of our discussions and analyzes with associations in Türkiye, Poland and surrounding countries, we decided that organizing the All4Wood Fair in the Polish market would be the right step. When the experience of strong associations in this sector in Türkiye regarding the potential of participating companies is combined with the expertise of associations in Poland and surrounding countries regarding the visitor potential; We see results confirming that there is a significant gap in the market. We believe that this decision, which we took based on current data in the sector, will be beneficial for both the Turkish furniture industry and the Polish market. The All4Wood Fair, which will be held in Warsaw, will take our success in the sector and our innovative solutions, as well as our success in Serbia, one step further and offer new business opportunities to industry professionals and suppliers. This fair will contribute to the growth of the sector by encouraging collaboration while bringing together the trends and innovations that shape the future of the sector. At the same time, this fair will take place in a large area of 25 thousand square meters, which increases our opportunity to offer more content and opportunities to exhibitors and visitors. Poland’s economic strength, sectoral expertise, transportation infrastructure and innovation opportunities will greatly enrich All4Wood, the most important commercial event that serves the export targets of our wood processing, furniture sub-industry and mattress industries.
“All4Wood Warsaw will bring collaboration opportunities for industry professionals”
What kind of innovations will be presented to the fair exhibitors this year?
All4Wood Warsaw will bring together the leading players of the industry, innovative solutions and the latest technologies, and in this sense, will be an important meeting point that shapes the future of the industry. All4Wood Warsaw will offer opportunities for industry professionals to collaborate and establish business connections in Poland. The opportunity to meet with innovative product and service providers will pave the way for new business partnerships and an increase in trade volume. We look forward to hosting our exhibitors and visitors to offer them an impressive experience and benefit from their valuable know-how sharing.
“All4Wood to host visitors from different nations”
From which countries do you expect visitors this year?
We expect interest in this year’s All4Wood Fair, especially from European countries. In addition to Poland, leading furniture manufacturers from Europe such as Germany, Italy, France and England are present at the fair. These countries, which have leading players in the industry and are known for their expertise in wood processing, show interest in our fair. We also expect visitors from the Middle East, Asia and the Americas. We know that the demands in these regions affect our industry positively. Therefore, we think that visitors from these regions will attend with great curiosity to discover the new products and technologies offered by our fair. Procurement delegations and VIP groups from different regions of Europe, especially Germany, Czechia, Romania, Estonia, Lithuania, Denmark, Belarus and Hungary, will also participate in our fair. These delegations show that our fair is an international platform and strengthen our belief that it will be an event where important relationships in the business world will be established. As a result, we believe that the All4Wood Fair that we will organize in Warsaw will have a very rich visitor profile in terms of international participation. Our fair will be an important meeting point for international professionals who want to discover innovations and trends in the sector.
“All4Wood Warsaw offers Turkish companies more competitive advantage in the Polish market”
What makes All4Wood different from other fairs held in the Balkans?
There are several important elements that make All4Wood Fair different from other fairs held in the Balkans. First of all, it is a great advantage that the fair is held in Poland. Being one of the largest furniture manufacturers in Europe and its geographical location make Poland very attractive for the business world. The trade potential offered by Poland is quite high, and this brings new business opportunities for Turkish companies. Since the trade volume of Turkish companies with Poland is low, this fair offers Turkish companies a greater competitive advantage in the Polish market. Additionally, Poland’s reputation for innovative approach and cutting-edge products in the furniture industry is a big plus. All4Wood Fair offers participants the opportunity to follow the latest trends in the industry and access new technologies. This increases the ability of our participating companies to develop their product portfolios and offer innovative solutions internationally. Finally, companies participating in a fair held in Poland have an easier chance of establishing international business connections. In addition to increasing their export opportunities, they also have the opportunity to open up to new markets. All these factors make All4Wood Fair stand out as not only a fair but also an important opportunity in the business world. We have full confidence that our participating companies will achieve great success at this fair to be held in Poland.
“We are making an intense marketing effort”
What kind of marketing activities do you conduct to promote the fair?
We are making intense marketing efforts to bring All4Wood Warsaw to a wide audience and place it on the radar of industry professionals. Thanks to our cooperation with sectoral associations in Poland and surrounding countries, we have the opportunity to closely follow the latest developments and trends in our target markets. In addition, through these associations, we organize procurement delegations that will increase the commercial potential of the fair and provide access to meeting and cooperation opportunities with leading companies. These initiatives provide us with significant advantages in making the Turkish furniture and mattress sub-industry sector more competitive on a global scale. Thanks to our media partners in target countries, we planned to create special content sharing current news and innovations about the sector. We communicate more effectively with our exhibitors and visitors by jointly preparing press releases to announce industry trends and our upcoming fair events. In addition, within the scope of this cooperation, we act with a common strategy on social media platforms, reach wider audiences, and ensure that our fair is more visible and effective at the international level. Our digital marketing strategy covers a wide range in order to deliver All4Wood Warsaw to our target audience more effectively. By conducting target country analyzes and sectoral keyword studies with our expert professional team and the agencies we receive service from, we ensure that potential participant-visitor groups and other sector professionals have easier access to our fair. In addition, by combining target markets and competitor analysis, we create effective sponsored advertising campaigns on our website and social media platforms. With our traditional and digital marketing strategies, we aim to position All4Wood Fair as one of the leading fairs in the industry and introduce our participating companies to a wider audience in the international arena. We believe that our comprehensive marketing strategy will make significant contributions to the Turkish furniture and mattress sub-industry sectors and export targets, which have made significant progress towards branding.
“All4Wood brings all products and services under one roof”
What opportunities will All4Wood offer to its exhibitors and visitors?
All4Wood Fair offers exhibitors and visitors a range of valuable opportunities. We would like to emphasize to our participants the importance of Poland in the furniture and forest products sector. Poland, which exports over 16 billion dollars of furniture annually, is currently Europe’s largest furniture exporter. It also exports forest products worth over 6 billion dollars and draws attention with its large forest area of 9.3 billion hectares. Poland also proves its power in the sector by exporting mattresses worth over 1.5 billion dollars. All4Wood Fair offers participants the opportunity to benefit from this strong trade potential and increase their exports. Taking part in a strong market like Poland brings the advantage of increasing participants’ brand awareness and being more competitive in European markets. In addition, fair participants have the opportunity to discover new technology machines, products and innovative solutions by closely following the latest trends in the industry. All4Wood Fair offers visitors the opportunity to determine industry trends, examine state-of-the-art machinery and discover the latest products in the industry. In addition, it provides a platform where they can find all products and services in areas such as wood processing, furniture sub-industry and mattress sub-industry under one roof. Networking events, information sharing and opportunities to meet other professionals in the sector are among the valuable opportunities offered to visitors. All4Wood Fair offers a unique experience for industry professionals and business people, providing participants and visitors with the opportunity to establish valuable business connections, discover new opportunities and closely follow developments in the sector. This fair will be an important meeting point for all stakeholders in the industry.
