Artificial intelligence not only enhances the competitiveness of industries but also becomes the driving force behind fundamental transformations in many sectors, from production to marketing, from customer services to research and development activities. In this context, Türkiye is firmly strengthening its goal of entering the world’s top 10 economies with its investments in artificial intelligence technologies. While this technology increases efficiency and reduces costs, it contributes to businesses’ stronger presence on the global stage by offering innovative solutions.

The foundations of artificial intelligence date back to the mid-20th century. The Dartmouth Conference held in 1956 laid the groundwork for the modern field of artificial intelligence and provided a platform for defining this discipline.

Figures such as Alan Turing, John McCarthy, and Marvin Minsky made significant contributions to the development of the field of artificial intelligence. During this period, the idea of simulating human-like thought, combined with the fast computing capabilities of computers, came to the forefront, and artificial intelligence research rapidly advanced.

Experts emphasize that a life without technology is now impossible, while pointing out that nearly everyone is at the same starting point when it comes to artificial intelligence. This technology has reached a point where it is accessible to all, and now is the ideal time to bring ideas to life and integrate them into our daily and professional lives. Artificial intelligence is a type of technology that cannot tolerate delays. It learns rapidly and can process data in minutes that the human mind would take days, weeks, or months to analyze. In short, it can quickly fulfill the user’s request.

Türkiye is showing promise with the developments it has experienced in the field of artificial intelligence

Türkiye is showing promise with the developments it has experienced in the field of artificial intelligence. The country’s goal of entering the world’s top 10 economies is further strengthened by investments in artificial intelligence technologies. Experts point out that artificial intelligence will contribute $15.7 trillion to the global economy by 2030. Türkiye is focused on increasing its initiatives in the field of artificial intelligence to secure a share of this vast economy. In the Government AI Readiness Index Report conducted by Oxford Insights in 2020, Türkiye ranked 63rd. By 2023, it had risen to 47th place.

Generative artificial intelligence guiding industries

Generative artificial intelligence is a type of artificial intelligence that exhibits human-like learning, thinking, and problem-solving abilities, and it successfully performs complex tasks by leveraging deep learning technologies and its capacity to learn from large datasets. While it is used in various fields such as image recognition, natural language processing, game strategy development, and the creation of artistic works, according to the report by the Turkish Artificial Intelligence Initiative (TRAI), its influence is growing daily in industries like pharmaceuticals, finance, retail, manufacturing, media, architecture, engineering, automotive, aviation, defense, medicine, electronics, and energy.

Major institutions worldwide have started or plan to integrate artificial intelligence into processes such as marketing, design, corporate communication, education, and software engineering. Artificial intelligence technologies are especially prevalent in marketing, sales, customer service, product design, research and development, finance, and retail sectors.

Engineering, along with sales and marketing, ranks among the fields that will benefit the most from artificial intelligence

According to Bain & Company’s 4th Global Technology Report, engineering, along with sales and marketing are among the areas set to benefit the most from artificial intelligence in the coming years. Companies will particularly need more engineers with experience in building or integrating large language models (LLMs). Generative artificial intelligence will significantly automate every step of the customer lifecycle, transforming how companies market and sell their products and services.

For manufacturers in the machinery sector, artificial intelligence offers significant opportunities in terms of gaining a competitive advantage

For manufacturers in the machinery sector, investments in artificial intelligence offer significant opportunities to enhance efficiency, reduce costs, and gain a competitive advantage, while playing a crucial role in areas such as automation in production processes, supply chain management, maintenance and failure prevention, and the delivery of customized products and services. According to TRAI’s survey, the private sector’s approach to artificial intelligence is rapidly changing, with nearly two-thirds of companies having already begun using generative artificial intelligence technologies. These technologies are primarily applied in areas like content creation, R&D, and process automation. However, only 16% see artificial intelligence as a critical part of their strategy; while 58% view it as a tool that supports their strategies. During the integration process, challenges such as security and privacy concerns, along with insufficient resources and budgets, come to the forefront.