Biesse, which decided to invest in Türkiye in 2015 within the scope of its global growth strategy, focused on the growth potential of the sector, Türkiye’s strategic location and logistics advantages. We came together with Yelda Akıncı Bostan, Biesse Türkiye and Middle East General Manager, who has been serving in the Turkish woodworking machinery industry for many years, and talked about both Biesse Türkiye’s strategies and the development of the sector. Stating that they were the first international company to believe and invest in Türkiye’s potential, Yelda Akıncı Bostan said: “In the last 10 years, the Turkish woodworking machinery industry has undergone a significant evolution thanks to technological advances and increasing demand. This progress was made possible by the companies operating in the sector improving their product quality, quickly adapting to technological innovations and gaining a more competitive position in international markets.”
Türkiye’s geographical location and regional trade potential provide advantages for companies. For this reason, companies have a more positive approach when investing in Türkiye. Türkiye’s access to European, Middle Eastern and Asian markets also allows companies to expand their regional trade network. Biesse, which entered the market by investing in Türkiye many years ago, has become one of the important brands in the sector. Biesse Türkiye and Middle East General Manager Yelda Akıncı, with whom we came together to listen to her evaluations about the Turkish woodworking machinery sector, said: “As Biesse, we have strengthened our position in the sector by making significant investments in technological innovation, automation and sustainability in the last 10 years.”
- The Turkish woodworking machinery industry has come a long way, especially in production, in the last 10 years. How do you evaluate this process? What needs to be done to continue success in the field of production?
Indeed, in the last 10 years, the Turkish woodworking machinery industry has undergone a significant evolution thanks to technological advances and increasing demand. This progress was made possible by companies operating in the sector improving their product quality, quickly adapting to technological innovations and gaining a more competitive position in international markets. In short, Türkiye positions itself as a strong player in the global market in this field. However, for the sustainability of this success, companies need to invest more in R&D and innovation, focus on customer needs by developing innovative products, and have a trained workforce and efficient business processes. As Biesse, we have strengthened our position in the sector by making significant investments in technological innovation, automation and sustainability in the last 10 years. The success of our company stems from its ability to evaluate environmental and social impacts, establish new collaborations, involve employees in processes, and establish relationships with customers and suppliers based on trust, honesty and integrity. Sustainability forms the basis of Biesse’s long-term growth and success and is at the forefront of every decision we make.
“We are the first international company to believe and invest in Türkiye’s potential”
- How did Biesse decide to invest in Türkiye? What points did you, as Biesse, pay attention to when making this decision?
Biesse took the decision to invest in Türkiye in 2015 within the scope of its global growth strategy. While making this decision, we focused on factors such as the growth potential of the sector, Türkiye’s strategic location and logistics advantages. With our belief in Türkiye’s qualified workforce and our decision to invest, we are the first international company to believe and invest in Türkiye’s potential in our sector. As Biesse Türkiye, in our 4 thousand square meter campus in Maltepe; we provide service with our office, showroom, training areas, bonded and duty-free machinery warehouses, spare parts warehouse and our professional team of 52 people. We aim to provide the fastest and most efficient service directly to the Turkish market. In this regard, we continue to constantly improve our processes and services.
“Türkiye’s geographical location plays a strategic role for Biesse”
- What role do Türkiye’s geographical location and regional trade potential play for you?
Türkiye’s geographical location and regional trade potential play a strategic role for Biesse. Türkiye’s access to European, Middle Eastern and Asian markets helps our company expand its regional trade network. This strategic location allows us, Biesse, to provide more effective service to regional markets.
“We also provide services to Azerbaijan, Georgia and Iraq directly through Biesse Türkiye”
- Which markets do you serve from Türkiye?
As Biesse Türkiye, our main focus is the Turkish market. We also provide services to Azerbaijan, Georgia and Iraq directly through Biesse Türkiye. Türkiye acts as a bridge supporting these regions and the Middle East market.
“We see WoodTech Fair as an opportunity to discover innovations in the sector”
- Can we get your opinions, as Biesse, about WoodTech Fair, the largest meeting point of the Turkish woodworking machinery industry in Eurasia?
As Biesse, we attach great importance to WoodTech Fair, which is the largest meeting point of the Turkish woodworking machinery industry in Eurasia. We see WoodTech Fair as an excellent opportunity to discover innovations in the industry, establish new business relationships and interact with industry professionals. As Biesse, we aim to add value to participants by exhibiting our latest technologies and trends. This fair creates a great opportunity for us to reinforce our position in the industry and share our innovative solutions.