We talked about the development and innovative approaches of the Turkish furniture industry in international markets with Fuga Furniture Export Manager İzer Eskinazi. Stating that the Turkish furniture industry has demonstrated a successful performance in exports, Eskinazi said: “Turkish furniture is among the preferred products in international markets with its quality workmanship, competitive prices and diversity advantages. Handcraftsmanship, attention to detail and outstanding workmanship quality distinguish Turkish furniture from its competitors.”
Stating that the Turkish furniture industry has turned its direction to large, new and important markets through the product diversity it has achieved, Fuga Furniture Export Manager İzer Eskinazi said: “Turkish designers are experts in producing unique and aesthetically attractive furniture pieces by combining traditional and modern elements. Additionally, functionality also plays an important role in the Turkish furniture industry. Turkish furniture designs aim to meet the needs of customers by focusing on ease of use and practicality.”
- Which are the most important export markets of the Turkish furniture industry? Can you give information about Türkiye’s performance in these markets?
The most important export markets for the Turkish furniture industry are generally European Union countries, the United States and Middle Eastern countries. In these markets, Türkiye generally performs successfully with its high quality and competitively priced products. European Union countries are the largest market for Turkish furniture exports. Turkish furniture products are especially in demand in countries such as Germany, Italy, France and England. Türkiye gains a competitive advantage in these markets with its quality products and diversity. The United States is another important export market. Türkiye exhibits a successful performance with its preferred furniture production in the American market. It is especially appreciated by American consumers in terms of design and innovation. Middle Eastern countries are, of course, an important market for Turkish furniture exports. Turkish furniture products are frequently in demand, especially in countries such as the United Arab Emirates, Iraq, Saudi Arabia and Qatar. Türkiye also achieves success in the Middle East market with the wide product range it offers and the advantage of fast delivery. In general, we can say that the Turkish furniture industry exhibits a successful performance in exports. Turkish furniture is among the most preferred products in international markets with its quality workmanship, competitive prices and diversity advantages.
“We are one of the four countries in the world that produces in every field with product diversity”
- What kind of work does Türkiye undertake to maintain its competitive advantage in markets where it is strong?
The Turkish furniture industry targets large, new and important markets with its product diversity. Our more than 40 thousand producers spread all over Türkiye have a major share in our being one of the largest manufacturers in the world. Currently, as manufacturing companies, we work export-oriented and constantly improve both product quality and designs. There are four countries in the world that can produce in every field with product diversity. These are the USA, China, Italy and Türkiye. As the sector that pollutes the environment least, we care about zero carbon emissions. In addition, we have a structure that cares about its workers, provides employment and distributes income equally. In this way, we offer significant support to local development.
Emerging markets of the sector
- What are the new and emerging markets in your industry?
-Asia-Pacific Region: It has great potential with rapid economic growth and increasing income levels. Especially China, India and Southeast Asian countries are experiencing a huge increase in furniture demand.
-Middle East and North Africa: With the increasing population, rising income levels and growth in the tourism sector, furniture demand is increasing. There is great potential especially in countries such as the United Arab Emirates, Saudi Arabia and Egypt.
-Latin America: Experiencing growth in furniture demand due to rising income levels, urbanization and a growing middle class. Countries such as Brazil, Mexico, Colombia and Chile are potential markets in this region.
-Africa: It has the potential to grow in furniture demand with rapid population growth, urban growth and rising income levels. Especially; Growth is expected in the furniture industry in countries such as Nigeria, South Africa, Kenya and Morocco.
We can call these markets new and emerging markets with growth potential in the furniture industry. However, each market has its own unique challenges and opportunities. When entering these markets, it is important to consider local culture, consumer preferences and competition.
“Türkiye is working towards achieving a successful position in the international market”
- Which countries are the most notable rivals of the Turkish furniture industry?
The most important competitors of the Turkish furniture industry are countries such as China, Italy, Germany, Poland, Spain, France, India, Vietnam, Malaysia and Brazil. While these countries offer quality products in furniture production, they operate at competitive prices and have customer networks around the world. The Turkish furniture industry continues its efforts to achieve a successful position in the international market by developing innovative products, designs and marketing strategies, facing the strong competition of these countries.
“The latest trends in the industry are sustainability, functionality and stylish designs”
- What are the latest trends you observe in international furniture markets?
Sustainable design: The interest in environmentally friendly and sustainable materials in furniture production is increasing. Consumers are demanding furniture made from recycled or natural materials, such as reclaimed wood.
Minimalism and simplicity: Minimalist and modern designs are gaining popularity. Clean lines, neutral colors and simple forms are preferred by many consumers looking for a simple and modern aesthetic.
Bold and vibrant colors: Although neutral tones still dominate the furniture market, there is also a growing trend towards bold and vibrant colors. This trend is especially seen in accent chairs and throw pillows.
Overall, trends in international furniture markets reflect a preference for sustainable, functional and stylish designs that appeal to consumers’ changing lifestyles.
“Market research is conducted regularly to understand consumer demands”
- How do you adapt your design and production processes to accommodate changes in consumer demands?
– Market research: Market research is conducted regularly to understand consumer demands. This research is used to determine consumer preferences, trends and expectations. This information forms the basis for making changes to the design and production processes.
– Customer feedback: Feedback from customers is an important source for improving products and services. Customer feedback is used to identify deficiencies or improvement opportunities in the design and production processes. This feedback may also be used to change the features, quality or usability of products.
– Flexible production processes: Flexible production processes are important to quickly adapt to changes in demand. The flexibility of the production line allows new products or variations to be produced quickly. This also provides the opportunity to respond faster to consumer demand and gain a competitive advantage.
“Turkish woodworking machines with the latest technology provide high efficiency”
- How do you evaluate Turkish woodworking machines? How much of your production do you provide with domestic machines?
Turkish woodworking machines are generally considered high quality and durable machines. Türkiye has a long history in the woodworking machinery industry and there are many successful manufacturers in this field. Turkish woodworking machines generally have the latest technology and provide high efficiency and precision. They also have a wide range of products and offer a variety of machines to suit different needs. Turkish woodworking machines are generally offered at competitive prices. This provides cost advantages to customers. As a result, Turkish woodworking machines can generally be considered as high quality, durable, efficient and competitively priced.
“The Turkish furniture industry is generally known for its original designs”
- With which design and style features do you think the Turkish furniture industry stands out in the international arena?
The Turkish furniture industry has several design and style features that stand out in the international arena. First of all, the Turkish furniture industry is known for its original designs. Turkish designers are experts in producing unique and aesthetically appealing furniture pieces by combining traditional and modern elements. Handmade products have a very important place in the Turkish furniture industry. Hand craftsmanship, attention to detail and outstanding workmanship quality distinguish Turkish furniture from its competitors. The fact that the furniture is handmade ensures that each product is unique and has high quality standards. Additionally, diversity and colorfulness stand out in Turkish furniture designs. The fact that there is a rich heritage in Turkish culture leads furniture designs to be influenced by this diversity. By using traditional patterns, colors and textures, character and liveliness are added to the furniture. Finally, functionality also plays an important role in the Turkish furniture industry. Turkish furniture designs aim to meet the needs of customers by focusing on ease of use and practicality. In addition to aesthetics, the functionality and usefulness of the furniture also makes Turkish furniture stand out in the international arena. In general, we can say that the Turkish furniture industry is a sector that attracts attention in the international arena with its original designs, handmade products, diversity and features such as colorfulness or functionality. These features make Turkish furniture a preferred option all over the world.
